Standard Metrics (formerly Quaestor) is sold to venture capital firms. VCs use it to collect structured financial and operational data from the companies in their portfolio on a monthly or quarterly cadence. Briefer is sold to founders. It drafts the investor update, handles approval, and tracks engagement. The two products serve different buyers with different goals: Standard Metrics works for the VC; Briefer works for the founder.
Side by side
| Feature | Briefer | Standard Metrics |
|---|---|---|
| Primary buyer | Founders | Venture capital firms |
| Drafts the update for you | Yes | No You fill in the VC's data request |
| Persistent company memory | Yes | No |
| Live data integrations | Yes | Yes |
| Narrative update delivery | Yes | No Structured data only |
| VC portfolio dashboards | No | Yes |
| Founder sets the cadence | Yes | No VC sets the cadence |
| Slack approval workflow | Yes | No |
| Section-level engagement on updates | Yes | No |
| Works alongside the other | Yes Briefer can push data to VC tools | Yes |
Common questions
- My VC uses Standard Metrics. Do I still need Briefer?
- Yes, because the two serve different audiences. Standard Metrics is how you push structured data to one VC's portfolio dashboard. Briefer is how you send a narrative update to all your investors: the lead, the other VCs, angels, advisors, the board. Most founders need both.
- Can Briefer push data into Standard Metrics?
- Briefer can push structured metrics to VC portfolio platforms via API. Standard Metrics integration support is on the roadmap; in the meantime most founders copy the structured metrics section from the Briefer update into the Standard Metrics form once per quarter.
- Why send a narrative update if my VCs already have the data?
- Structured metrics answer the what. A narrative update answers the why, what is next, and where you need help. Structured data alone rarely drives intro introductions, board support, or follow-on interest. Updates do.
- Is Briefer an alternative to filling in VC data requests?
- No. If your VCs require Standard Metrics reporting, you still need to do that. Briefer sits alongside: it handles the founder-to-investor narrative, while Standard Metrics handles investor-to-fund reporting.